PBRecycle
ON THE MARKET: REVERSE VENDING MACHINES
RESULTS…
People need to be aware of the risks of not recycling and have easy access to recycling facilities.
Reverse vending machines need to become more welcoming and need to be advertised to make people more aware of them.
Persona
Dylan - 25 year old male
Enjoys attending concerts and supporting local restaurants and bars. He is on a low budget and eco-consious.
PBR: The Brand
Historically, PBR has a lack of advertising, yet still is popular amongst millennials and other young people. Their consumers are eco-concious, on a budget and adventure seeking. Their main advertisinhg currently is through music festivals and art campaigns.
PBRecycle will ...
untraditionally advertise, meaning they are focused on promoting recycling as a value of the company rather than promoting their beer. Keeping the earth clean is important to many millennials since they are the one’s most effected by lack of recycling, now its time to make recycling a trend.
